In September 2015, VVV Cards – market leader in gift vouchers and gift cards in the Netherlands, took the first step towards digitizing their gift voucher with the issue of the VVV Gift Card that could only be spent online.
The second step was taken in November 2017 with the release of the VVV Gift Card, which can be used in both web shops and physical stores. With this, the complete digitization of the paper VVV gift voucher was realised, after 42 years of operation. The card experienced substantial growth in 2018 and has been the most popular gift card in the Netherlands for years.
The VVV Gift Card has been released in partnership with Intersolve through a co-branding agreement.
By using the Intersolve license for electronic money management, consumer money is managed securely. In addition, Intersolve arranges payment services such as collection at distribution points and payment to merchants.
Digitizing the popular VVV Gift Card was an ideal project for Intersolve. Together with VVV Cards, an optimal solution has been created giving a flexible system in which all affiliated retailers can make full use of the opportunities that the VVV Gift Card offers them. Our solution also assures secure credit management for consumers and merchants.
“Thanks to Intersolve’s innovative approach, in-depth knowledge of the payment systems market and the great commitment of the employees, the transition went extremely well. We look forward to working with Intersolve on further digital payment options and continuing developments for the VVV Gift Card in the coming years, this is only the beginning! “
Raymond Smits van Waesberghe, Marketing & Business Development Manager, VVV Gift Cards